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NBC, P&G Join for Portal Play
Companies target underserved baby boomers on the Web. ...
Google Invests in Invidi
The companies say addressability will 'transform' television advertising. ...
Nielsen Buys GlanceGuide
The analytics firm strives to measure attentiveness to Web video content. ...
Some Good News From U.S. News
Advertisers including Allstate and Siemens have joined the newspaper online. ...
Opinion: The Beat Goes On
Critic Barbara Lippert says Gatorade's old-timey spot is driven by a powerful new song. ...
CVS Picks Mindshare
Hill, Holliday previously handled the drugstore chain's media planning and buying. ...
Dockers Moves Digital Chores to OMD
Plans include strategy, digital partnerships, social media and more. ...
Sales Snapshot: iPad Vs. iPhone
The iPhone took twice as long to reach the same milestone, per Apple. ...
Kimberly-Clark Program Targets Momtrepreneurs
Diaper giant Huggies intros program that provides mothers with venture capital funding. ...
Tribal Fusion Puts Video in Display Ad Space
The technology is used in campaigns for brands like Hyundai, Dannon and P&G. ...
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