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Cadbury Shifts Media to Publicis
Annual ad spending on the Cadbury brands is $120 million, per Kantar Media. Independent Horizon Media previously handled buying chores ...
Cadbury Shifts Media
Publicis Groupe unit Kraft Foods Team One will now handle the brand's media buying. ...
Affinity and MRI Increasingly at Odds
Rivalry heating up as the competition for magazine measurement clients intensifies ...
McCann Worldgroup Makes Exec Moves
Universal McCann's Daryl Lee, head of global strategy at the media agency, will transition into the Worldgroup as chief integration architect, a new position ...
Mindshare Nabs CVS Business
CVS spent more than $90 million in domestic measured media in each of the past two years, per Nielsen ...
Anti-Maxim MadePossible to Launch July
New media brand aimed at men 25-34. which will consist of a magazine, a Web site, and an event marketing business ...
Working Mother Media Sheds Eight Staffers
Going forward, sibling magazine Parenting will handle Working Mother’s consumer advertising sales ...
Magazine Subscribers Still Attracted to Print, Poll
Respondents says they are in no hurry to ditch print magazines in favor of online versions ...
CVS Picks Mindshare
Hill, Holliday previously handled the drugstore chain's media planning and buying. ...
ABC News, WaPo Partner to Reboot Web Series
ABC News has tapped The Washington Post to help revamp its daily, politically themed Web series Top Line. ...
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