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Brightcove Offers Assist With iPad-Friendly HTML5
That’s potentially big news for brands that advertising on the Web via video—particularly given that Apple has already sold a million iPads—mostly to a highly desirable, early adopter consumer base ...
Magazine Subscribers Still Attracted to Print, Poll
Respondents says they are in no hurry to ditch print magazines in favor of online versions ...
Time Taps Brendan Ripp as New Publisher
Ripp, who had been vp of sales for Time, fills post that’s been held by Mark Ford, president and publisher of the News Group ...
McCann Worldgroup Makes Exec Moves
Universal McCann's Daryl Lee, head of global strategy at the media agency, will transition into the Worldgroup as chief integration architect, a new position ...
NBC Digital, P&G Partner on Boomer Portal
Will launch Lifegoesstrong.com, a content portal that will serve as a central hub for a series of vertical destinations focused on boomer-oriented topics ...
Cadbury Shifts Media to Publicis
Annual ad spending on the Cadbury brands is $120 million, per Kantar Media. Independent Horizon Media previously handled buying chores ...
Tribal Fusion Trials Video in Display Ad Space
New technology platform, Firefly Video, promises to distribute video ads within any display ad placement ...
Mindshare Nabs CVS Business
CVS spent more than $90 million in domestic measured media in each of the past two years, per Nielsen ...
MPG Looks to Fix N.A. CEO's Missteps
Shaun Holliday -- who had no prior experience at a creative or media agency -- displayed little magic in his dealings with clients or employees ...
CBS CFO: Net May Hold Back Ads From Upfront
Ianniello bullish on network's outlook for the upcoming broadcast upfront market; will hold back inventory if if pricing not to their liking ...
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