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Opinion: The Beat Goes On
Critic Barbara Lippert says Gatorade's old-timey spot is driven by a powerful new song. ...
Tribal Fusion Puts Video in Display Ad Space
The technology is used in campaigns for brands like Hyundai, Dannon and P&G. ...
NBC, P&G Join for Portal Play
Companies target underserved baby boomers on the Web. ...
Cadbury Shifts Media
Publicis Groupe unit Kraft Foods Team One will now handle the brand's media buying. ...
Paid Brand Conversations to Rise
More brands will compensate bloggers and social media users to generate chatter about their products. ...
CVS Picks Mindshare
Hill, Holliday previously handled the drugstore chain's media planning and buying. ...
RadioShack Selects New Agency
The scope of work includes planning and buying, including digital and new-media. ...
Born-Again Ads
The first generation of iPad marketing aims to give brands a turbo-charged sheen. ...
Some Good News From U.S. News
Advertisers including Allstate and Siemens have joined the newspaper online. ...
More Partnerships in Store For an Aggressive Macy's
Recent deals include a co-promotion for 'Sex and the City 2,' Norwegian Cruise Line and the Tony Awards. ...
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