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NY Shop Offers Social Media Playbook
Exec says avoid the checklist strategy and get an emergency plan in place. ...
Digg Plans Social Ads
Social news site is rolling out its first major ad product, meant to mimic the site experience itself. ...
NASA Announces Shuttle Prelaunch Events and Countdown Details
News conferences, events and operating hours for the news center at NASA's Kennedy Space Center are set for the upcoming launch of space shuttle Endeavour. ...
Internet Ad Spend Dips 5% in Q1
This represents the lowest ad spending level in nearly two years. ...
quadrantONE Strikes Affiliate Pact with Politico
The year-old company will begin packaging Politico.com’s six million-plus unique users with its 340 or so local news sites to national advertisers, selling display and video ads on the site ...
Dairy Queen Tests Mobile Loyalty Program
Using a Tetherball Tag affixed to phones, customers can redeem coupons via RFID terminals. ...
USA Today to Launch Paid Digital Edition
USA Today is counting on new digital reading devices and mobile applications more than an online paid content strategy. ...
Henry Schleiff Tapped to Head Investigation Discovery
Veteran TV executive Henry Schleiff has been tapped as president and GM of Investigation Discovery, a fledgling channel in the Discovery Communications fold. ...
Study: Local Search Firms Need Biz Model
While the business of search advertising is booming, a recent report questions whether its popularity is based more on "potential" than "payoff." ...
Double Cross Vodka Gets a Makeover
Double Cross said, ‘Money is no object!’ to Capsule when it assigned the agency to design this pure object of desire. ...
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